Gunstores icon
Help Center
  • general
  • orders
  • account
  • product
  • customer
  • Dealer Help Center
  • General

What is gunstores.com?

09/09/2022

Gunstores.com is an online shopping solution designed to enhance the firearms purchase experience. It was developed to innovate the online purchase experience for firearms customers by offering the largest local dealer inventory network in the industry, as well as top-tier content and product information. Our goal is to have enthusiasts both shop and shoot local, as well as educate themselves on the products they are looking to purchase. Gunstores.com is the one-stop-shop for all firearm-related purchases and information.

What are the benefits of gunstores?

09/09/2022

Gunstores.com is an online firearms marketplace that brings customers to the dealer. Our Dealer Inventory System, gives potential customers the quickest path to purchase from their local store of choice by providing as close to a real-time inventory update as we can possibly get. Second, gunstores.com has also partnered with various industry partners to give firearms dealers multiple options for consumer financing, merchant services, and firearm transaction logging that are tailored to the firearms industry.

Where are you located?

09/09/2022

Gunstores.com headquarters is located in North Carolina. Our mailing address is P.O. Box 275 Colfax, NC 27235.

How do I contact gunstores.com?

09/09/2022

Gunstores.com is here to help. We are available Monday through Friday from 8:00 AM EST until 5:00 PM EST. We can be reached via email at information@gunstores.com or by phone at 1-800-893-5075.

  • Dealer Help Center
  • Orders

How does my store get paid for transactions?

09/09/2022

This is accomplished by setting up a merchant account within your ADMIN.

  1. Log into your gunstores.com dealer account. 
  2. From the store maintenance screen on the left menu select 'Merchant Accounts'.

image-20220926113459-1.png

3. Once in the Merchant Account screen, click the ‘Add’ button on the top right.

image-20220926113459-2.png 

4. The next screen is where you enter all of your merchant account information.

image-20220926113459-3.png

A: In the drop-down, you will see your FFL / Store. Select your store from this drop-down. If you have multiple locations and you want to have a different merchant account for each, you will need to do this step within for each location.

B: The description area can be whatever information is best used to describe the merchant account you are creating. For example, if you are using Fortis Pay, you can simply put something like “Fortis – Location ABC Gunstores”. You want this to be easily recognizable to you and your team.

C: Merchant Service is where you select the provider used to manage your transactions. We have a majority of the merchants pre-loaded, so simply select the one you are connecting with. If you do not see your provider here, please contact dealerhelp@gunstores.com.

D: Login/Pin is simply your choice of password. This is unique to you and can be whatever you choose.

E: Key is the final piece of information needed. This a unique set of characters given to you by the merchant services provider. It is typically a long string of numbers and letters.

  1. The last step, is to Save. Click the green save icon on the top left to finalize the connection.

image-20220926113459-4.png

 

How do I know when a customer places an order?

09/09/2022

When a customer purchases a product from your in our marketplace, you will receive an email notification from gunstores.com directly that states the details of the order and customer information. Once you confirm receipt of the order and mark it as ready for pick up, the customer will be notified via email or text that they can pick up the product purchased. With your help gunstores.com’s goal is to maintain as close to “real-time” inventory as possible. Our system will be connected directly to your inventory, which will update your on-hand inventory based on the transactions that are processed. We also would like to note, that there may be times where the customer will find a product on the site and identify it as “in-stock” or “available” and just drive to their local dealer to pick it up. We cannot notify dealers that this is going to happen. We are always looking for ways to improve the processes for both dealers and consumers, so all feedback is welcome and considered by our team.

Can customers purchase online from me directly?

09/09/2022

Yes. There are two paths for a consumer to purchase product from a dealer. Once a customer determines the product he/she would like to purchase, the site will prompt them to select their local dealer. The consumer can search by name, zip code radius, dealer rating, and ‘featured dealers’. This will give the consumer information detailing the available inventory based of their selection. At that time, the customer can physically travel to the store and purchase or can complete the transaction on gunstores.com. You would just need to ensure you have your merchant account established and active. You can view information about setting up your merchant account here.

I received an order notification, now what?

09/09/2022

Once you receive the marketplace order notification via email, you want to make sure the gun is no longer available within your local inventory. Once you have placed the product on hold within your stores system, you will want to log into your dealer admin. Inside the dealer admin you can view your orders dashboard. Verify the order information and product information match within the order. Once verified, simply change the status of the order to 'Ready for Pick-up'. This will notify the customer that the order is ready and available to pick-up.

  • Dealer Help Center
  • Account

How do I access my dealer account?

09/09/2022

Accessing your dealer account is simple. Visit www.gunstores.com/login. Enter your user name and password. This will bring you to the ADMIN menu where you can update store information, upload content, set pricing structures, upload inventory, and more.

Can I upgrade my membership level?

09/09/2022

Absolutely. If you feel there are benefits in a higher level that can help your business grow, we strongly encourage it. Reach out to dealerhelp@gunstores.com and one of our customer service team members will assist you. The process is very simple and you would just pay the difference between your current level and the next level of choice. Customer Service will also take a look at the amount of time left on the membership and determine the pro-rated amount to upgrade.

How do I update information on my account?

09/09/2022

This is accomplished within the Dealer ADMIN. Once logged in, you will see a Store Maintenance. Here you can update items such as logo, store hours, products, brands sold, range information, classes, and more. We encourage you to build this section out as thoroughly as you can. This is the main advertising vehicle customers will see. Try to set yourself apart from competitors by building a robust listing with great information, pictures, and content.

How do I reset my password?

09/09/2022

Visit gunstores.com and in the top right corner is a dealer login link. Click the link and it will bring you to a login page to sign into your account. At the bottom of the log in box click “Forgot your Username or Password?” This will prompt you to update your password. You can also email dealerhelp@gunstores.com and request a reset.

Can I have multiple locations on my account?

09/09/2022

Yes. When you sign up for your account initially, you will need to select the number of locations that you would like to participate in our online platform. Each location is based off of a valid FFL License number. You will be prompted to enter your FFL number for each location.

What are the different subscription levels?

09/09/2022

Gunstores.com has three different levels available to dealers who would like to participate in the gunstores.com marketplace: Expert, Sharpshooter, and Marksman.
 

What merchants and gateways do you support?

12/16/2022

Below are some of the gateways used and the information needed to successfully connect your merchant account. Our team is happy to work with you to get this information. Reach out to dealerhelp@gunstores.com and we can assist you.

 

CoreClear:

 Login / Pin = Secret Key

Key = API Key

Merchant ID = Merchant ID # (required)

 

Authorize.net:

 Login / Pin = API Login ID

Key = Transaction Key

Merchant ID = NONE

 

Fortis:

 Login / Pin = Anything / User Generated

Key = Fluidpay API Key (number would start with api_ )

Merchant Identifier = NONE

 

Fluidpay:

 Login / Pin = Anything / User Generated

Key = Fluidpay API Key (number would start with api_ )

Merchant Identifier = NONE

 

TransNational Fluidpay:

 Login / Pin = Anything / User Generated

Key = Fluidpay API Key (number would start with api_ )

Merchant Identifier = NONE

 

CardConnect:

 Login / Pin = Anything / user Generated

Key = Merchant Account Number

Merchant Identifier Number​​ (Required)

  • Dealer Help Center
  • Product

How do I set pricing on products?

09/09/2022

Prior to launch your account was set with default pricing structures. For firearms, there is a 17% markup. For accessories, gear, and ammunition, there is a 25% markup. Lastly for optics, there is a 20% markup on those products.

How do I display inventory from my distributor?

09/09/2022

This is accomplished a couple ways. The preferred method is for you to connect your point of sale data with your gunstores.com account. This is ideal because once your inventory is updated through your POS, the feed will automatically populate your store. It also helps avoid selling product both online and in the store simultaneously. If you do not want to populate inventory via your POS, you can manually add product within the Dealer ADMIN, In the left menu, click 'Local Inventory'. This will give you the ability to add product one at a time using UPC or product information. You can also upload larger amounts via CSV import.

How do I add "Local Inventory" for my store?

12/16/2022

Log into your Gunstores account by visiting www.gunstores.com/login

Inventory Tutorial.png

 

Once logged in, inside Store Maintenance you will select Local Inventory from the left menu.

Inventory Tutorial (1).png

Inside Local Inventory, there are two ways to input products from your inventory. You can simply add products on a one-off basis by clicking the "ADD" button. You can also do a large upload via a .csv file that you can create in a spreadsheet. You will need to have the product UPC from the manufacturer, the quantity you are looking to upload, and your cost. Please note: When entering via the "ADD" button, type in the entire UPC into the top field labeled 'Product'. Gunstores has a large product database and if the product is part of our catalog, the information will populate below. Just click the drop-down that appears. If the information is not in our catalog, the team at Gunstores will need to add it. Email dealerhelp@gunstores.com if you need the product added. CLICK SAVE when done.

Inventory Tutorial (2).png

Inventory Tutorial (3).png

 

 

  • Dealer Help Center
  • Customer

Gunstores.com Shop Local
  • Become A Gunstores.com Seller
  • About Us
  • PRIVACY POLICY
  • Terms of Use
  • Frequently Asked Questions

Stay connected

* Get connected and stay informed for the latest news, product information, events and more.

Gunstores is an American Sports Group Company

American Sports Group Company Logo
© 2025 Gunstores.com. All Rights Reserved.