Gunstores.com is an online shopping solution designed to enhance the firearms purchase experience. It was developed to innovate the online purchase experience for firearms customers by offering the largest local dealer inventory network in the industry, as well as top-tier content and product information. Our goal is to have enthusiasts both shop and shoot local, as well as educate themselves on the products they are looking to purchase. Gunstores.com is the one-stop-shop for all firearm-related purchases and information.
Gunstores.com is an online firearms marketplace that brings customers to the dealer. Our Dealer Inventory System, gives potential customers the quickest path to purchase from their local store of choice by providing as close to a real-time inventory update as we can possibly get. Second, gunstores.com has also partnered with various industry partners to give firearms dealers multiple options for consumer financing, merchant services, and firearm transaction logging that are tailored to the firearms industry.
Gunstores.com headquarters is located in North Carolina. Our mailing address is P.O. Box 275 Colfax, NC 27235.
This is accomplished by setting up a merchant account within your ADMIN.
3. Once in the Merchant Account screen, click the ‘Add’ button on the top right.
4. The next screen is where you enter all of your merchant account information.
A: In the drop-down, you will see your FFL / Store. Select your store from this drop-down. If you have multiple locations and you want to have a different merchant account for each, you will need to do this step within for each location.
B: The description area can be whatever information is best used to describe the merchant account you are creating. For example, if you are using Fortis Pay, you can simply put something like “Fortis – Location ABC Gunstores”. You want this to be easily recognizable to you and your team.
C: Merchant Service is where you select the provider used to manage your transactions. We have a majority of the merchants pre-loaded, so simply select the one you are connecting with. If you do not see your provider here, please contact email@example.com.
D: Login/Pin is simply your choice of password. This is unique to you and can be whatever you choose.
E: Key is the final piece of information needed. This a unique set of characters given to you by the merchant services provider. It is typically a long string of numbers and letters.
When a customer purchases a product from your in our marketplace, you will receive an email notification from gunstores.com directly that states the details of the order and customer information. Once you confirm receipt of the order and mark it as ready for pick up, the customer will be notified via email or text that they can pick up the product purchased. With your help gunstores.com’s goal is to maintain as close to “real-time” inventory as possible. Our system will be connected directly to your inventory, which will update your on-hand inventory based on the transactions that are processed. We also would like to note, that there may be times where the customer will find a product on the site and identify it as “in-stock” or “available” and just drive to their local dealer to pick it up. We cannot notify dealers that this is going to happen. We are always looking for ways to improve the processes for both dealers and consumers, so all feedback is welcome and considered by our team.
Yes. There are two paths for a consumer to purchase product from a dealer. Once a customer determines the product he/she would like to purchase, the site will prompt them to select their local dealer. The consumer can search by name, zip code radius, dealer rating, and ‘featured dealers’. This will give the consumer information detailing the available inventory based of their selection. At that time, the customer can physically travel to the store and purchase or can complete the transaction on gunstores.com. You would just need to ensure you have your merchant account established and active. You can view information about setting up your merchant account here.
Once you receive the marketplace order notification via email, you want to make sure the gun is no longer available within your local inventory. Once you have placed the product on hold within your stores system, you will want to log into your dealer admin. Inside the dealer admin you can view your orders dashboard. Verify the order information and product information match within the order. Once verified, simply change the status of the order to 'Ready for Pick-up'. This will notify the customer that the order is ready and available to pick-up.
Accessing your dealer account is simple. Visit www.gunstores.com/login. Enter your user name and password. This will bring you to the ADMIN menu where you can update store information, upload content, set pricing structures, upload inventory, and more.
Absolutely. If you feel there are benefits in a higher level that can help your business grow, we strongly encourage it. Reach out to firstname.lastname@example.org and one of our customer service team members will assist you. The process is very simple and you would just pay the difference between your current level and the next level of choice. Customer Service will also take a look at the amount of time left on the membership and determine the pro-rated amount to upgrade.
This is accomplished within the Dealer ADMIN. Once logged in, you will see a Store Maintenance. Here you can update items such as logo, store hours, products, brands sold, range information, classes, and more. We encourage you to build this section out as thoroughly as you can. This is the main advertising vehicle customers will see. Try to set yourself apart from competitors by building a robust listing with great information, pictures, and content.
Visit gunstores.com and in the top right corner is a dealer login link. Click the link and it will bring you to a login page to sign into your account. At the bottom of the log in box click “Forgot your Username or Password?” This will prompt you to update your password. You can also email email@example.com and request a reset.
Yes. When you sign up for your account initially, you will need to select the number of locations that you would like to participate in our online platform. Each location is based off of a valid FFL License number. You will be prompted to enter your FFL number for each location.
Gunstores.com has three different levels available to dealers who would like to participate in the gunstores.com marketplace: Expert, Sharpshooter, and Marksman.
Prior to launch your account was set with default pricing structures. For firearms, there is a 17% markup. For accessories, gear, and ammunition, there is a 25% markup. Lastly for optics, there is a 20% markup on those products.
This is accomplished a couple ways. The preferred method is for you to connect your point of sale data with your gunstores.com account. This is ideal because once your inventory is updated through your POS, the feed will automatically populate your store. It also helps avoid selling product both online and in the store simultaneously. If you do not want to populate inventory via your POS, you can manually add product within the Dealer ADMIN, In the left menu, click 'Local Inventory'. This will give you the ability to add product one at a time using UPC or product information. You can also upload larger amounts via CSV import.